If you think there is too much sex in American television advertising, take a look at the commercials in Europe and Australia. They're much more frank and racy. Saturday on cable's Showtime, is a randy romp that does not pretend to be socially significant or intellectually uplifting. As narrator Harry Moses says at the start of the show, "If you've got lust in your heart and an hour to kill, enjoy. In Europe, nudity in commercials goes back at least to , as illustrated on the show by the figure of a naked woman rising up out of a pasta box. These early commercials were shown only in movie theaters, as many of the more daring ones still are today. The first nude commercial on TV, advertising a cologne, appeared in Some of the commercials shown here are so explicit that they resist description in a family newspaper. But summaries of several should be sufficient for you to decide whether to stay up late enough to watch "Sex Sells":. To Europeans, it's a reason to get naked.
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If you've recently been traveling underground in London, you've probably spotted a slimming milkshake advert on the escalators with the slogan: " Shake it! Suck it! Slurp it! Perhaps it's just an innocent advert about how to drink your milkshake, but it would be pretty naive to not at least consider the innuendo here. In , there was an uproar in the UK when a Protein World advert popped up asking: " Are you beach body ready? A protest was held, a petition signed, and a social media outcry commenced. The advert was believed to be body-shaming women with its ideals of what a woman should look like in swimwear. We've also seen fashion brand Calvin Klein launch some dubious advertising. More recently, their ad showed an up-skirt shot of Klara Kristin's crotch and the slogan: " I flash in mycalvins " for which it was was criticized heavily for its encouragement of sexual harassment.
French Connection Making the dream of x-ray vision a reality. Lee Jeans Well, that's one way to keep from getting popsicle juice on your shirt. Bulgari How cute is that little lion cub??!! Look at his little face! He obviously loves hugs. Oh, also Julianne Moore is there, naked, wearing millions of dollars in jewelry. Poor Julianne. Even naked, there's no competing with a little baby lion. Oh my god! There are two of them!
